Fjällräven expands 1974 Expedition Series collection [sponsored]
Since its debut in 1974, the Fjällräven Expedition Down Jacket has been used on expeditions to cold, remote places around the world. Based on the iconic jacket, the Expedition Series line was created – an entire collection of cold weather protection that combines innovation, sustainability and Fjällräven’s heritage.
For the fall/winter 2021 season, the new Expedition X-Lätt Jacket brings even more versatility and functionality to this product line. Made from 100% recycled polyester, it is also the lightest jacket in the collection.
Åke and his Expedition Down Jacket in 1974. Next to the Expedition Down Jacket used contemporary
The legacy of an icon
The original Expedition Down Jacket was born out of a pure and simple need. Almost 50 years ago, during a winter expedition in northern Sweden, Åke Nordin, the founder of Fjällräven, froze to the bone, spending the night in a snow pit he had dug. He promised himself that once he survived the ordeal, he would develop a jacket in which he would never get cold again. The result is the Expedition Down Jacket, made of two jackets stitched together to minimize heat loss even in the coldest environments. Today, this jacket – the iconic Fjällräven Expedition Down Jacket – is the first choice of cold weather adventurers around the world. In 2020, Fjällräven successfully expanded the project to an entire line of cold weather protection products – the 1974 Expedition Series collection.
Timeless design
The remarkable durability of the original Expedition Down Jackets (many of which are still in use today) suggests that Fjällräven’s design philosophy holds true. The continued emphasis on functionality results in products with timeless designs that never go out of style and give the owner no reason to replace them. It benefits both the wearer and the environment. A report recently published by Mistra, the Swedish Strategic Environmental Research Foundation, analyzed the relationship between a garment’s life cycle and its environmental impact. It turned out that by using the jacket twice as long (approx. 140 uses multiplied times two), its environmental impact could be reduced by 49%. So it’s no surprise that Fjällräven’s designers were guided by the proven functionality of the original when developing the new 1974 Expedition Series collection.
“We wanted to offer outdoor enthusiasts more variety within our collections – maintaining our high standards for sustainable manufacturing and paying homage to our heritage,” explains designer James Lee. All of the jackets in the new series use 100% recycled polyamide, both in the outer fabric and in the lining. The models using down as insulation use only that ethically sourced by Fjällräven, whose origin is 100% traceable.
James Lee, designer at Fjällräven
Complementing the 1974 Expedition Series collection
Original Expedition Down Jackets from the 1970s. i 80. are still used today, clearly illustrating the extraordinary power of timeless design and functionality. Giving the entire Expedition Series collection the same long-lasting reliability, we inspire new users to create their own unique outdoor stories. When it comes to the cold, there is no single product that will cope with all situations.
Different types of activities require different jackets, functions and insulating properties. Instead, you need a whole system for low temperatures. That’s why, based on its legendary Expedition Down Jacket, Fjällräven has developed an entire series of cold weather protection products. The collection provides functionality and warmth for any conditions you may encounter in nature. Simply put, you’ll never get cold again. After the successful launch of the 1974 Expedition Series collection in 2020, the Expedition X-Lätt Jacket brings even more versatility and functionality to this product line. The jacket is filled with 60 gsm synthetic insulation, which retains its heating properties even when wet. Made of 100% recycled polyester, it is also the lightest jacket in the collection. A great choice for various outdoor activities. All year round.
